One recording in. A month of content out.
It’s 9pm and you still haven’t posted anything this week. In this 80-minute workshop, we build the engine that ends that: one recording in, a month of content out, in your voice.
One payment, lifetime accessIncludes the Life Profit LabEvery prompt provided
Your best thinking is sitting in recordings.
Recording client calls all week and publishing none of it, because writing content is the job that never reaches the top of the list?
Tried AI for your content, then deleted every draft because it sounded nothing like you?
Watching founders with half your expertise win clients through daily content while your best thinking sits in recordings nobody rewatches?
One recording in. A month of content out. In your voice.
Feed it your calls, or a ten-question interview.
Already recording sales and client calls? The engine mines those. Not recording anything yet? You’ll answer a ten-question interview and build your month of content from that instead. Same build, same output.
In the workshop you’ll:
- Watch one real recording become a month of drafted content on screen, then run the same build on your own material.
- Extract your voice from your transcripts, the step that stops AI content sounding like AI. You’ll see the same post with and without it, side by side.
- Apply the 4A lens that turns one insight into four angles before it becomes forty pieces.
- Raid the vault you already own: your sales and client calls, which hold your customers’ exact words at their most honest.
- Set up the Content Prism: one long-form piece a week, cut into reels, LinkedIn posts and email.
- Install the weekly rhythm that runs it all in 30 minutes. I run mine Sunday night and approve Monday morning.
You’ll leave with:
- Your own Fractal Content Engine, set up and running
- Your first month of content, drafted in your voice
- The voice extraction prompt and build templates
- The Claude plugin and the recording, for life
Give me £47 and 80 minutes, and you’ll walk away with a working content engine and a month of content in your voice. Without hiring a team or giving up your evenings to write.
If content has lost to client work every single week this year, this is the workshop. See you inside.
How it works.
- Format
- An 80-minute build-along, recorded live (60-minute build and 20-minute Q&A), in 5 lessons.
- When
- Watch any time, on any device. Instant access the moment you join.
- Where
- In the Life Profit Lab library, on Circle.
- Bring
- A laptop and one recorded call if you have one. If you don’t, you’ll answer a ten-question interview and build from that instead. No recordings needed.
- Included
- The recording, the Claude plugin and every template, for life.
Why I teach this.
I run this engine personally. Sunday night, it mines the week’s calls and drafts my content. Monday morning, I review and approve. That’s all the time it costs, and it produces a couple of leads a week where at least half buy.
- £25kfrom one piece of content
- 110views it took to get there
- 30 mina week to run the engine
That one piece brought in £25,000 from 110 views. About £1,000 per view, which tells you something about chasing view counts.
I built the first version of this live with a client in June, mining his coaching call transcripts for a week of emails in one sitting. Then I installed it in a performance coaching business where the coaches would never, ever write posts. The engine drafts from calls they were already doing, and the founder just approves.
That’s what Fractal Content Engine is: the same build, recorded, with you building alongside me.
The Fractal Content Engine, and the whole Lab.
The Fractal Content Engine sold alone at £100. Now £47 once gets you it and a lifetime Life Profit Lab membership: every other workshop, every tool, and a new live workshop with Matt every Wednesday.
- The Fractal Content Engine workshopThe full build, recorded, in 5 lessonsSold alone at £100
- The Claude pluginExtract, score, write in your voice, strip the AI tellsIncluded
- The voice extraction prompt and build templatesEvery prompt from the buildIncluded
- Lifetime access to the recordingRebuild or refresh the engine any timeFor life
- Integrated Productivity OS8 lessons, 3 GPTs, AI Inbox Zero, the Claude pluginIncluded
- Belief Architecture7 lessons and the Belief Blueprint assistantSold alone at £100
- The Offer QuadrantLive replay and the Offer Diagnostic GPTIncluded
- AI Business Brain BlueprintLive replay, 14 OctoberIncluded
- Workshop Wednesday, liveA new 90-minute workshop every week, 1pm UKWeekly
- Every recording, kept21 lessons today. Growing every week.For life
- New AI tools each weekGPTs and plugins, shown live, added to the libraryWeekly
- The communityExpert founders and MattIncluded
- Straight to the secure checkout. Your login arrives by email.
- The Fractal Content Engine is in your library. The moment you’re in.
- One payment. Lifetime Lab membership.
Before you buy.
What if I don’t record my calls yet?
You don’t need to. You’ll answer a ten-question interview as you build, and the engine makes your month of content from that instead. Same build, same output, nothing to prepare.
Part one also covers setting up a recorder (Fathom or Granola, both have free tiers) in about ten minutes, so every call you have afterwards feeds the engine automatically.
Won’t the content sound like AI?
This is the reason the voice section exists. We extract your cadence, your phrases and your bans from your own transcripts before the engine writes a word, then every draft gets checked against the common AI tells.
I show you the same post with and without this step. The difference is the workshop’s biggest moment.
Do I need to be technical?
If you can copy, paste and talk, you’re qualified. The build uses Claude plus your call recorder, and every prompt is provided, along with the Claude plugin.
I don’t have time for another system.
Fair, and it’s the most common thing I hear. So look at the maths: the setup happens as you watch the workshop. From then on it runs in about 30 minutes a week.
Compare that with what content costs you now, whether that’s hours of writing or the invisible cost of not publishing at all.
Will this work if my team delivers the client work?
Yes, and honestly it works best there. Your delivery team will never write posts, and this system never asks them to. It drafts from calls they’re already having. You (or a VA) review and approve.
Why does it come with the Life Profit Lab?
Because that’s where it lives now. Fractal Content Engine is one of the workshops inside the Life Profit Lab, so £47 gets you the Lab membership: this build, every other workshop and tool, and a new live workshop with Matt every Wednesday.
It sold alone at £100. One payment, and nothing renews.
Will you try to sell me something else?
Sometimes, and I’ll tell you when. Some Lab workshops end with an invitation to Life Profit OS, my 16-week programme.
You’ll know before it starts. The engine and the Lab are complete without it.
One recording in. A month of content out.
The same engine that runs my content every week, built in your voice.
One payment. Lifetime access to the Fractal Content Engine and the Lab.